With popular mixtapes, hit singles and now his debut album, Jesse Royal is establishing himself as one of the next reggae superstars to emerge from Jamaica. Jesse's reputation has been steadily building over the past half-decade. His versatile singjay style recalls some of the giants of reggae history, but Jesse’s diverse musical taste and restless artistic spirit have set him on a unique path that is helping propel the genre into new territory.
Jesse’s official debut album, Lily Of Da Valley (released October 6, 2017 on Easy Star Records), debuted at #1 on the Billboard Reggae chart. In addition, the album impressively hit #131 on the Billboard “new album top 200” chart and #36 on the “independent albums chart.”
Written largely in conjunction with producer and mastermind Llamar “Riff Raff” Brown, who has contributed to a number of Grammy-winning and Grammy-nominated projects, the album represents where Jamaican music is right now, a seamless blending of classic roots with contemporary production and superb musicianship. New songs like “400 Years,” “Generation,” “Life’s Sweet,” and “Always Be Around,” will become staples of Jesse’s catalog, which includes earlier megahits like “Modern Day Judas” and “Finally.” These two gems have garnered a combined 10 million listens on streaming services worldwide so far and are included on the album along with the new songs.
Jesse Royal’s music carries an impactful message built to resonate with the millennial generation and beyond and is proof with his #1 debut.
Jesse has already been covered by major media outlets such as Vogue and Vice. He has worked closely with the Major Lazer team, releasing a popular mixtape with Walshy Fire, being featured on their cartoon TV series via FXX Network. He has made music with Bad Brains and performed alongside the band at the Afropunk Festival and has already toured extensively in the US, UK, and Europe, playing major festivals like Cali Roots, Boomtown Fair, Reggae On The River, and Rototom Sunsplash. His collaboration with Bermudian producers Noise Cans, "War", which was subsequently remixed electronically by Yellow Claw has also cracked 10 million plays on Spotify alone. He obviously thrives on the unconventional approach, while still keeping grounded in the history of reggae – because to Jesse, he is not reviving the past; he is firmly rooted in the here and now, with an eye on the future.