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As an internationally acclaimed singer, songwriter, performer and Jamaican Reggae star, Jesse Royal’s music weaves through his amazing storytelling of hope, strength, love and consciousness. Inspiring his fans beyond all international borders, he continues to engage and unite people with not only his devotion to music, but as a community activist and a thought leader.

 

Over the course of his career, Jesse Royal has collaborated with some of the world’s most respected artists, musicians and producers including Protoje, Chronixx, Vybz Kartel, Noise Cans, Steve Aoki, Damian Marley, Major Lazer and many others. Recently, he had the privilege of releasing his most recent album that topped the Billboard Reggae Album charts.

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Jamaican reggae star Jesse Royal unveils his latest single “Rich Forever” featuring dancehall’s self-proclaimed “World Boss” Vybz Kartel. The song is from his anticipated sophomore album Royal, slated for June 11th, 2021 via Easy Star Records.

This cross-genre collaboration between both artists unifies people's differences to support a common goal - to be “forever royal.” It serves as a reminder of the internal strength and mental fortitude human beings possess, which prepares them for success in a society designed for their failure.

 

“Rich Forever is a divergence from identifying with the degradation dispersed for generations by them and those who oppose reality and simply put, it is a conversation about restoration of our royalty and reclaiming dignity,” states Jesse Royal.

 

The beat, produced by Jamaican upstart iotosh (responsible for Protoje’s “Deliverance” and “Self Defense” and Jaz Elise’s “After 3” feat. Mortimer), starts off with eerie keyboards then introduces percussion drums and glides into a Trap-esque finish. It’s a classic representation of the current movement in Jamaican music, a melting pot of genres while still innately blending in the native sounds of the island.